On a number of occasions, Tom has been asked to step in front of the camera and opine, advise, or exhort. While the subject matter varies, Tom’s passionate insights stay true to form.
Brand, Design, and Differentiation
In 2009, BVO filmed an interview with Tom that lasted over an hour. You can find the interview in its entirety at their site, as well as several interview segments focused on topics such as innovation, talent, leadership, and passion. We've embedded the segment on branding below.
Drucker Centennial Day Speech
In November 2010, Tom was the keynote speaker at the Drucker Centennial Day celebration about leadership.
Newpreneurs and the Economy
Tom discusses the state of the economy in June 2009 along with tips for starting a business and the Alibaba.com Newpreneur of the Year contest (the contest is now over).
Start up Advice for Newpreneurs
After speaking at the Alibaba.com Newpreneur of the Year Finale in San Francisco, CA on November 18, 2009, Tom Peters sat down to give advice to budding entrepreneurs on how to get started and be successful in this economy.
In April 2008, Skillsoft Leadership Development Channel broadcast a live event with Tom that went out to about 10,000 people. At the end of the hour-long talk, Tom was asked to record some short videos on various topics. And then Tom added a couple of his own. The folks at Skillsoft have been kind enough to let us use these videos at tompeters.com.
According to Tom, "fundamentally the brand is the talent" and the best way to serve your external customer is to be sure to serve your internal customers, your employees, first. By happenstance, this topic coincides with one of Tom's slide sets called "The Customer Comes Second." [Video length: just under 3 minutes]
[If you'd like a PDF transcript of this video, you can download it here: Organizational Excellence]
The Dream Manager
Tom describes discovering Cool Friend Matthew Kelly's book, The Dream Manager. Watch the video for Tom's take on engagement and what a leader's role is when it comes to the dreams of their talent. [Video length: 3 minutes, 16 seconds]
[If you'd like a PDF transcript of this video, you can download it here: The Dream Manager]
Corporate Social Responsibility
In this video, Tom exhorts that corporate social responsibility shouldn't just be an empty branding tactic. After all, organizations are groups of humans and he believes that CSR is about being a member of the community. [Video length: nearly 4 minutes]
[If you'd like a PDF transcript of this video, you can download it here: Corporate Social Responsibility]
In this video, Tom gives his opinion of politics on the job. His opinion being that politics is part of every task, and if you don't want to "play politics," you really won't get much done. If you want to succeed at implementation, then you'd better want to involve yourself in politics, too. [Video length: 1 minute 44 seconds]
If you'd like a PDF transcript of this video, you can download it here: Politics]
Definition of Leadership
We frequently get asked for Tom's definition of leadership, and, in this video you'll find the answer. The essence can be found in this quote from Robert Altman's lifetime achievement Oscar acceptance speech: "The director allows an actor to become more than they've ever dreamed of being." [Video length: nearly 4 minutes]
[If you'd like a PDF transcript of this video, you can download it here: Definition of Leadership]
Tom makes the case for hiring for passion over experience. He says, as he and Bob Waterman argued in In Search of Excellence, that the numbers are the soft stuff and the truly hard stuff is "passion, energy, values, character, enthusiasm." [Video length: 3 minutes]
[If you'd like a PDF transcript of this video, you can download it here: Passion!]
Yes, You Are in Sales!
No matter your job title, no matter your function within an organization, no matter your skills, you must also be a salesperson. Tom gives as an example a successful Hollywood producer who taught himself sales to pave his own path to big success. He continues on to say that if you want to get anything done [and implementaion is paramount to Tom], then you are in sales. [Video length: 3 minutes, 17 seconds]
[If you'd like a PDF transcript of this video, you can download it here: Yes, You Are in Sales!]
Tom asks, "If not excellence, what?" What else should you be doing with your time, your life? He agrees with Thomas Watson, Sr., the talented early leader of IBM, that you should make a personal commitment never again to do anything that is not excellent. [Video length: 3 minutes, 44 seconds]
[If you'd like a PDF transcript of this video, you can download it here: Excellence. Always.]